John Lewis has launched its first spring ad campaign in two years, featuring its homewares collection.
The ads consist of four scenarios, set on a theatre stage, with performances inspired by products including a yellow parasol, a field of cushions, a chaise longue and chandeliers. It ends with the strap line: “John Lewis. Set the stage for spring.”
Marketing director Gill Barr said the ads inspire customers to illuminate their imagination and home with one product from John Lewis.
In the week to March 22, sales at the department store group rose 6.4 per cent, after it recorded two consecutive weeks of declining figures.
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