John Lewis sales rose again this week, up 7.4 per cent year on year between Sunday and Wednesday this week.

Sales are up 7.6 per cent week on week.

John Lewis director of retail operations Patrick Lewis said: “Monday (December 10) was the biggest ever day for John Lewis Direct – sales were£2.8 million for the day (up 67 per cent compared with same day last year and up 17 per cent compared with same day last week). The busiest hour was between 1pm and 2pm with three orders every five seconds. We have increased our delivery capacity allowing us to make a lot more deliveries before Christmas.”