John Lewis has revealed details of its London 2012 shop in its Westfield Stratford City store, which will open two months today.
The 4,000 sq ft shop will be the largest official London 2012 merchandise store, and John Lewis hopes to draw 2,000 visitors per day to the Olympics store in the lead up to the Games.
The store will feature a range of 10,000 items - the most expensive of which is a commemorative 22-carat gold coin priced at £1,575. Additionally, limited edition collectables will be available.
Noel Saunders, managing director of John Lewis Stratford, said he expected the official pin badges to be the biggest sellers, with one sold every three seconds. The ‘Pin Wall’ will host 365 different designs.
John Lewis has invested £35m in its Stratford store, which will have views over the Olympic Stadium itself. The company hopes to attract eager spectators and tourists, as well as those who simply wish to own a memento of the Games.