John Lewis Direct is building on bumper Internet sales with a slick new look for Web site Johnlewis.com.
John Lewis Direct managing director Phil Hullah said online sales were running 50 per cent ahead for the year, and the redesign would help keep the site ahead of the competition.
'This is a major development for our business,' said Hullah. 'Back-end improvements mean the site is 30 per cent quicker, and even faster for broadband customers.'
Hullah said there were no immediate plans to increase the assortment beyond the 10,000 lines it carries at present, because it enabled them to showcase the best of the John Lewis offer, while running an efficient business.
The shopping pages have been given a cleaner, simpler appearance and enhanced with higher-quality photography. A new Shop By feature has been introduced to let customers browse all items of a particular style, brand or price range.
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