Department store group John Lewis has launched product reviews on its website.

The retailer’s own ‘experts’ will now also be on hand to provide “the shop floor service and advice it is renowned for” on to its website.

John Lewis commercial director Andrea O’Donnell said: “As a multichannel retailer it is a challenge to recreate the instore experience online.

“We have already introduced made-to-measure services, ‘how to’ videos and buying guides, and the launch of product reviews is a really exciting next stage.

“We are always looking for new ways to find out what our customers think of our products and services and our buyers are excited about being able to receive real-time feedback. We will be acting on what customers say, be it positive or negative.”

John Lewis is hoping to have 130,000 reviews by the end of the year, with new comments coming from both customers and Partners.