John Lewis aims for bigger share of homewares

John Lewis wants to grab a bigger share of the homewares market, with the launch of its biggest home catalogue to date.

The Autumn/Winter Home book from direct arm is 25 per cent bigger - at almost 4,300 lines - than the spring launch edition.

It includes best-selling home entertainment and technology products and cross-promotes sister chain Waitrose for the first time.

The catalogue is being mailed to existing direct customers this week, with copies available in stores from Wednesday.

The three-year-old catalogue and online business is forecast to achieve profitability by 2006/2007.

JLP was due to report interim results as Retail Week went to press.