The directors of the chains have appointed administrator from KPMG with immediate effect.
The future of Qube and Original Shoe Company’s 77 combined stores, and more than 800 staff, is unclear. However, it is believed that several parties have expressed interest in buying the footwear businesses, including investor Jason Granite, formerly of private equity group Agilo.
Last month JJB reported that its Lifestyle Division would likely make losses of£15m in the year to January 25.
JJB said that the administration is provided for in the extended standstill agreement with its lenders, which gives the beleaguered chain financial breathing space until March 16.
JJB is also trying to sell its fitness clubs division to help pay down debt and will concentrate on its core sports retail business.