Jigsaw’s new London flagship will be an anchor tenant at the Duke Street development in north Mayfair.
Jigsaw has secured a 5,500 sq ft store at 57-63 Duke Street, the retail and leisure project owned by property developer Grosvenor.
The store will trade over the ground and basement floors on a 10-year lease.
The fashion retailer had declined to disclose the location of the new concept store since it unveiled plans to open a statement store earlier this month.
Jigsaw chief executive Peter Ruis said: “Our intention is to deliver the must-visit store for both international and domestic style arbiters.”
CBRE advise Grosvenor on their leasing strategy across their retail portfolio in London.
CBRE associate director for central London retail Rebeca Guzman said: “This letting sets the tone for Duke Street to become a new contemporary fashion destination that will bring a new customer to Mayfair.”