Jewellery retailer Azendi is concentrating its expansion on the south of England after opening its second London store, on the King’s Road. The Leeds-based retailer has 19 stores and wants to add another 10.
Azendi will open its third London shop in Land Securities’ One New Change development in the City in October. Its first London shop is in Westfield London.
The retailer said that sales hit £12.5m in the year to July 31 with like-for-like growth so far this year ahead 5%. Managing director Ian Jones said he expects the Chelsea store to open the brand to “a wider audience”.