JD.com chief: Retailer and brand collaboration will create new sources of value

Ling, Chenkai Tech 2019

The value of product will become less important to retailers in future but product will instead open the door to new sources of value, the bosses of Chinese ecommerce giant JD.com believe.

JD.com vice president and general manager of JD Retail Solutions Chenkai Ling said at Retail Week’s Tech. festival today that traditional walls in retail were collapsing. New technology and data were creating new business models by integrating formerly disparate elements.

Ling envisaged a future of “boundaryless retail” in which social commerce, content commerce and AI come together, resulting in new forms of collaboration between retailers and partners such as brands.

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