James Hammersley
AnalysisOnline secret shopper: A French Connection faux pas
French Connection's losses may have shrunk in the six months to the end of July, but by no means is it out of the woods.
AnalysisOnline secret shopper: Next must start with customers
With its share price having dropped more than 50% from its 2015 high, Next has fallen off its pedestal. Ecommerce expert James Hammersley investigates.
AnalysisOnline secret shopper: Is Ocado the Betamax of grocery?
Ecommerce expert James Hammersley puts the Ocado website through its paces to see if it can match the scale and breadth of the big four online supermarkets.
OpinionOpinion: As Amazon’s tax falls, is high street at risk?
Even if you want to quibble about Amazon being the epitome of the model ecommerce operation, it is certainly the behemoth.
AnalysisOnline secret shopper: House of Fraser
House of Fraser should focus on ensuring that its customer experience is outstanding, before rushing to invest in a challenger bank.
AnalysisOnline secret shopper: Where can Argos find growth?
Following the £1.4 billion takeover of Home Retail Group, Argos has new shareholders with high expectations. So where can it find growth?
AnalysisOnline secret shopper: What could Currys do to change?
Retailers are becoming far more sophisticated at managing Black Friday to project their margins, employees and their customers.
AnalysisOnline secret shopper: John Lewis’ ecommerce strategy
John Lewis has taken a number of risks with their omnichannel strategy that could ultimately determine overall performance.
AnalysisOnline secret shopper: Tesco Clubcard should encourage trial, not frustrate
Now that companies can understand the ‘why’ as well as the ‘what’, Clubcard should enable Tesco to get smart with customer data.
AnalysisOnline secret shopper: Three ways M&S can engage with customers
Following another M&S clothing sales fall (8.9% – the biggest in 10 years), what role can online play in engaging customers to drive growth?