Jacques Vert Group has appointed Asda’s Pauline Chisholm to the newly created role of head of new business development.

Chisholm joins from George at Asda, where she is currently senior manager for franchise and international operations.

In her new role at Jacques Vert Group, she will be responsible for sourcing, scoping and delivering all new business channels and opportunities in the UK and internationally.

Chisholm was previously regional business manager for Arcadia International, where she spent four years managing the Arcadia franchise operations across the Middle East.

She is due to start at Jacques Vert Group on September 29 and will report in to multichannel director Rose Foster.