Interview: Chris Bush’s plan to turn Tesco into a brand of choice

Chris Bush says Tesco’s Price Promise has ‘resonated brilliantly’

Despite the grocer suffering its first fall in profits for 20 years, its UK managing director is confident he can deliver on Philip Clarke’s plan to make it loved again.

Subscription content

Please sign in now if you have a subscription

Retail Week

Register to continue reading

Retail-Week.com provides premium, in-depth intelligence that helps retailers judge risks, spot opportunities and identify what they need to do to win in the digital economy.

Register today for a taste of our high-quality intelligence and enjoy:

  • 3 free articles a month on Retail-Week.com
  • Detailed analysis of current trends and events 
  • Exclusive newsletters
  • In-depth reports, videos, interviews and much more

Discover Retail Week register now

Please note, if you have recently purchased a subscription, it may take a few minutes before your account is updated.