Walmart has launched a health food programme with HumanaVitality, a subsidiary of the Humana healthcare company.

The Vitality HealthyFood scheme offers members an incentive to purchase healthier foods by offering a 5% discount on items awarded Walmart’s ‘Great For You’ symbol.

The scheme is due to begin on October 15.

Shoppers can join the programme at any Walmart store and receive a card after accepting the terms and conditions at or and taking a health assessment.