Drugstore operator Walgreens is to run its first national advertising campaign promoting its private-label health and wellness products. The campaign will highlight the quality of its private labels and the customer service provided by its pharmacists, rather than just their affordability. The digital portion of the campaign is the result of a collaboration with Digitas, part of the Publicis Groupe, and consists of video content on Walgreens’ page on the Parentsask.com website.
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