Wal-Mart is planning to offer more than 100 toys at $10 (£6) during the festive season.
Last year, the grocery giant offered just 10 toys at that price point. The retailer will also, up until Christmas, match any local competitor’s advertised offer on the same toy product if it falls below $10.
Toys featured in the promotion include Barbie Cut and Style Rapunzel, a Play-Doh Burger Builder set, Transformers Revenge of the Fallen Deluxe Action Figures and My Little Pony So Soft Newborn, as well as games such as Connect 4, Battleship and Monopoly.
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