Toys R Us has introduced QR codes to billboards in the New York metro area to encourage mobile shopping. Commuters and travellers will be able to use their mobile phones to scan codes on posters located at airports and 40 transit stations, which showcase some of the retailer’s best-selling items.

Toys R Us spokeswoman Katie Reczek said: “As consumers increasingly turn to their phones to research, browse and buy, mobile commerce has become our fastest-growing channel of consumer engagement, and these virtual stores provide another means by which Toys R Us can connect to customers and make its selection of  products available whenever and wherever consumers prefer to shop.”