Toys R Us has introduced an initiative for the Christmas season to ensure shoppers do not miss out on in-demand toys.

The Hot Toy Reservation programme is a complimentary service that enables customers to reserve any toys from the 50 items on the Toys R Us annual ‘hot toy’ list.

The system will run until October 31. Customers can reserve items in stores by paying a 20% deposit and can collect orders up until December 16.