SuperValu launches El Ahorro Save-A-Lot format

Grocery retailer SuperValu has launched a new format called El Ahorro Save-A-Lot.

The co-branded discount stores, which target the Hispanic community, are the result of a partnership between SuperValu and Rafael Ortega, a grocery operator with 24 years of experience in serving the Hispanic community in Texas.

Six former Save-A-Lot stores opened under the new fascia at the end of May - one store in Brownsville, one in Victoria, one in Harlingen and three in Houston.