Auchan’s supermarket banner Simply Market has announced the opening of a 27,000 sq ft flagship in Milan. The store has an improved fresh produce section and a snacking area for shoppers to rest and access Wi-Fi.

The outlet has an interactive terminal called ScontoSì which provides last-minute discounts for Nectar loyalty card users based on their recorded shopping habits.

Customers can also access Simply24Ore, a 24/7 automatic vending machine displaying a range of over 100 SKUs.