Department store group Sears Canada is opening its new store model at four locations as it attempts to offer a revitalised in-store experience. The renovated stores opened last week and feature wider aisles, new brands and less clutter. The KidsRoom, BabyRoom and women’s and men’s suit shops have all been expanded as well. Sears Canada president and chief executive Calvin McDonald said: “Our goal with the refreshed stores is to create a stage for products in an authoritative way to make it easier for our customers to shop for the items they expect from Sears and to demonstrate our leadership in the market place.”
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