Fast Retailing-owned lingerie chain Princesse Tam Tam has opened a new store concept in Paris. The 645 sq ft store opened in the Rive Gauche district on the Rue de Sèvres.

The store is equipped with light-coloured parquet floors and simple white walls, while video screens are dotted throughout the store. Exclusive in-store events are also planned.

If this pilot store is successful, the new concept will be expanded and implemented in all standalone Princesse Tam Tam stores.