Schwarz Group’s discounter Lidl launched in the Cypriot market this week, opening its first seven stores simultaneously. Following the opening, the discount retailer’s goal is to “eventually fully cover the geographical area of Cyprus in order to be able to serve even more residents”, the company said. The first stores will be located in Larnaca, where the company has its national headquarters and distribution centre, as well as in Limassol, Pallouriotissa, Aradippou, Lakatamia, Kokkinotrimithia and Paralimni.