Jumbo ramps up rebannering Super de Boer stores to Jumbo

Dutch supermarket group Jumbo plans to accelerate the conversion of former Super de Boer stores to Jumbo, rebannering 90 stores during 2011. In 2010, the retailer’s group turnover reached E3.51bn (£3.03bn), mainly thanks to acquisition of large parts of Super de Boer from French Casino.

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