Department store group JCPenney will stock Canadian grocer Loblaw’s discount apparel brand, Joe Fresh, in 700 stores starting in April 2013. The areas, designed by the Joe Fresh team, will range from about 1,000 sq ft to 2,500 sq ft, and debut with women’s apparel.

Joe Fresh products will also be available online at The partnership will give the Joe Fresh brand greater US exposure, reaching millions of new customers and complementing the standalone stores in the New York area.