International analysis: Lidl embarks on quest to fulfil American Dream

The German discounter is analysing a possible US entry

Lidl is pondering a market entry in the US. The Schwarz Group-owned discounter has tasked its Irish managers Kenneth McGrath and Kevin Proctor to do a feasibility and efficiency analysis for such a venture.

Subscription content

Please sign in now if you have a subscription

Retail Week

Register to continue reading

Retail-Week.com provides premium, in-depth intelligence that helps retailers judge risks, spot opportunities and identify what they need to do to win in the digital economy.

Register today for a taste of our high-quality intelligence and enjoy:

  • 3 free articles a month on Retail-Week.com
  • Detailed analysis of current trends and events 
  • Exclusive newsletters
  • In-depth reports, videos, interviews and much more

Discover Retail Week register now

Please note, if you have recently purchased a subscription, it may take a few minutes before your account is updated.