International analysis: Is there any such thing as a global consumer?

Vice-president EMEA at Demandware Andrew Gilboy says “the geographical barriers have been broken down, with launches from the likes of Apple and Samsung becoming truly global events”

As more retailers expand internationally, Retail Week investigates whether a global retail consumer exists - or if each country needs a different approach.

Subscription content

Please sign in now if you have a subscription

Retail Week

Subscribe now for full access or register now to continue reading

Retail Week is the most trusted source of business intelligence for the retail industry. Subscribe now to enjoy:

  • Unlimited access to
  • Expert analysis and in-depth industry reports
  • Exclusive newsletters and breaking news alerts
  • Retail Week magazine

Discover Retail Week subscribe now

Please note, if you have recently purchased a subscription, it may take a few minutes before your account is updated.