International analysis: Ikea cuts prices to tap into Chinese market

Ikea’s low-price focus could put pressure on relationships with suppliers

After reporting sales rose 21% last year to CNY5.4bn (£527.1m), Colin Renwick, deputy retail manager of Ikea China, said that the country will be one of Ikea’s best-performing global locations of fiscal 2012.

Subscription content

Please sign in now if you have a subscription

Retail Week

Subscribe now for full access or register now to continue reading

Retail Week is the most trusted source of business intelligence for the retail industry. Subscribe now to enjoy:

  • Unlimited access to Retail-Week.com
  • Expert analysis and in-depth industry reports
  • Exclusive newsletters and breaking news alerts
  • Retail Week magazine

Discover Retail Week subscribe now

Please note, if you have recently purchased a subscription, it may take a few minutes before your account is updated.