Located at Hong Kong’s newest design hub, PMQ, POMCH is a local bag boutique that brings the process of creation centre stage and embodies an aesthetic that is more workshop than retail shop.

Pomch, Hong Hong

At the centre of the store is a large workbench where two designers are busy at work making wallets and bags. The process is simple: An industrial tool – whether it be a hammer, a spanner or a saw - is placed into a vacuum machine where the leather is instantly moulded to the shape of the selected object. This is then transformed into a bag or accessory.

On given days, POMCH holds workshops and throws open the vacuum machine to the whims of the public, inviting shoppers to bring along an object of their choice to create a truly unique and often eccentric fashion statement.

Customer insight:

Today, the consumer places high importance on transparency. The no frills workshop aesthetic of POMCH and the exposure of the production process clearly communicate authenticity, catering to this discerning mindset. It is a case of, ‘What you see is what you get.’

Brand takeaway:

The niche offering of POMCH appeals to shoppers who are fatigued with cookie-cutter retail formats and are on the lookout for something different. Larger retail brands can recreate this allure by offering a specialised service or niche product.

Brought to you by Fitch. FITCH is a global brand and retail design consultancy Bold Thinking, Seamless Experiences