Ikea has released a two-minute film to promote the forthcoming publication of its 2013 catalogue. The film was created by the global agency of record for the Ikea catalogue, McCann New York.
A World Without Textiles is the theme for the catalogue, and features a family living in an uncomfortable world without fabrics.
The film is McCann New York’s first high-profile work for the retailer since it was named global agency of record for the catalogue last August. McCann works alongside Ikea’s in-house catalogue agency, ICOM.