Gap is offering international shipping to 55 countries, including Australia, Mexico and Brazil, and plans to extend coverage to 65 countries by the end of the year. The move marks the first time customers outside the US can buy items online from Gap, Banana Republic, Old Navy, Athleta and Piperlime.

Ecommerce division president Toby Lenk said the technology has evolved to where the company can meet the international demand.

He added online sales are a way to test the market for brands outside the US.

Gap is also launching dedicated shopping sites for Canada and the UK. The company partnered with international ecommerce expert FiftyOne for the initiative.