Drugstore operator CVS has launched an iPad app that enables customers to explore a virtual 3D CVS/Pharmacy store and shop from their tablet. The app is the first of its kind and incorporates an interactive interface using gesture-based movements.

Brian Tilzer, senior vice-president and chief digital officer of CVS/Pharmacy, said: “Our app makes it easy for customers to shop, fill prescriptions and manage ExtraCare accounts through a highly personalised experience and 3D realism.”