Carrefour has launched a new point-based loyalty programme in the United Arab Emirates called MyClub, an innovation within the hypermarket sector in the region.
Members earn one point for every AED10 (£1.75) spent in the retailer’s stores, with extra points available on special offers. When 500 points are accumulated, a AED50 (£8.73) voucher can be redeemed on the customer’s next purchase. Anyone over 21 can become a member free of charge in any Carrefour Hypermarket and Carrefour Market. Each household is limited to one loyalty account.
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