Consumer electronics giant Apple has unveiled its second flagship store in China. The store, which opened on July 10, is located near Shanghai’s famous Oriental Pearl Tower, in the city’s financial district.

“We are thrilled to open the first of many new stores in China in this incredible location,” said Apple senior vice-president of retail Ron Johnson.

The retailer opened its first store in the country in Beijing in 2008 and said that it is on course to have 25 stores in China by the end of next year.