Analysis: Will Tesco's US folly have a Fresh & Easy future?

Fresh & Easy hopes to become a viable player in a hyper-competitive market.

Fresh & Easy proved to be a misstep for Tesco when it launched in the US in 2007, but will the grocer fare better under new ownership?

Subscription content

Please sign in now if you have a subscription

Retail Week

Register to continue reading

Retail-Week.com provides premium, in-depth intelligence that helps retailers judge risks, spot opportunities and identify what they need to do to win in the digital economy.

Register today for a taste of our high-quality intelligence and enjoy:

  • 3 free articles a month on Retail-Week.com
  • Detailed analysis of current trends and events 
  • Exclusive newsletters
  • In-depth reports, videos, interviews and much more

Discover Retail Week register now

Please note, if you have recently purchased a subscription, it may take a few minutes before your account is updated.