Amazon has launched an Indian Kindle Store on The India Kindle Store offers more than 1 million books, now priced in Indian rupees, including 70 of 100 Nielsen Bestsellers. Customers can now purchase the Kindle ereader at Croma stores across India.

Amazon vice-president of Kindle Content Russ Grandinetti said: “We are proud to launch this new Kindle store for Indian customers, offering Kindle book purchases in rupees and the ability to buy and read the work of many great Indian authors.”