Alon Holdings Blue Square has reported its financial results for the year ended December 31 2010. Revenues soared 25.6% to ILS9.2bn (£1.6bn).

The supermarket segment increased revenue by 0.5% from ILS6.9bn (£1.2bn), while the non-food segment had a revenue drop of 5.5%, mainly due to poor homewares sales.

Alon Holdings Blue Square chief executive Zeev Vurembrand said the results reflected the launch and expansion of formats such as Mega Bool, the introduction of a loyalty scheme and private-label development.