Albert Heijn introduces economy private-label line

Dutch grocery retailer Ahold’s domestic Albert Heijn division has introduced an economy private-label line called AH Basic. The retailer is gradually replacing its Euro Shopper own-brand with the new line.

Subscription content

Please sign in now if you have a subscription

Retail Week

Subscribe now for full access or register now to continue reading

Retail Week is the most trusted source of business intelligence for the retail industry. Subscribe now to enjoy:

  • Unlimited access to
  • Expert analysis and in-depth industry reports
  • Exclusive newsletters and breaking news alerts
  • Retail Week magazine

Discover Retail Week subscribe now

Please note, if you have recently purchased a subscription, it may take a few minutes before your account is updated.