Fashion brand to kick off UK expansion in the centre of London
European denim brand Indian Rose will open its first ever standalone store in Covent Garden on Monday. It plans to open a further 15 stores in the UK over the next three years.

The brand belongs to Italian clothing company Quartermaster SPA, and, combined with its menswear counterpart, Indian Rags, reported a UK turnover of£2.5 million last year.

The retailer's lines, aimed at the young fashion market, are already available at 150 department stores and independents nationwide, with House of Fraser its largest stockist. The store interior was designed by Artstorm, a collaboration of 16 artists, working to the theme of 'shanty town shack'.