Ted Baker opened its new Glasgow store in the city centre last week with a design that celebrates Scottish inventors.
The fashion brand opened the 2,664 sq ft store on Friday which is in addition to the store it trades from on Princes’ Square in Glasgow.
Located in a listed building, the new store is painted white but features exposed brick, which is decorated with a neon yellow and the city’s coat of arms. It has installed nine screens, which feature images of inventors from the past and present and Ted Baker product.
The inventions theme runs through the whole of the store, for example, the fitting rooms are covered with images in a particular way so that when they are reflected by the mirrors they give the effect of a kaleidoscope in celebration of its Glaswegian inventor Sir David Brewster.
Technology is also key in store and an interactive screen outside the fitting room enables customers to try on a whole Ted Baker outfit, take photographs and send them as an animated GIF to their social networks.
This was pre-empted by the store’s hoardings ahead of the opening which featured digital and interactive screens. Face recognition technology was able to pick out passers-by and invite them up to the screen to take pictures and create the GIF for shoppers’ social networking sites using the hashtag #ReinvenT3D.
Ted Baker has also celebrated its Glasgow heritage – as it opened its first store in the country – by displaying the first ever Ted Baker accessory in the new shop; a men’s satchel from 1988. Ted Baker is selling updated womenswear and menswear versions of the bag exclusively at the Glasgow store.