Marks & Spencer is to open its flagship Paris store today.

Chief executive Marc Bolland and supermodel Rosie Huntington-Whiteley will open the 100 Avenue des Champs-Elysées store at 11.30am, officially marking the retailer’s return to France.

Trading over three floors, the 1,400 square metre store is part of M&S’s ‘bricks & clicks’ strategy, as it returns to the French market with a combined store and e-commerce offer.

Located on Paris’ premier shopping street, the new store will offer customers womenswear and lingerie, as well as a selection of food.

In October, M&S unveiled its first international website serving customers across France.

The retailer has also has secured premises for three more full-line stores in Paris and is seeking two more in the city. It is also involved in an ongoing search for suitable Simply Food store premises in and around the French capital.

M&S chief executive Marc Bolland said: “We’re delighted to be returning to France with our new store at the heart of Paris. We’ve had numerous requests from consumers in France for our food and clothing, so we’re pleased to be coming back to serve French customers once again.

“Our new store on the Champs-Elysées will allow us to showcase M&S’ products to customers across the capital.

“Our French website allows customers throughout France to order our products in their own language and currency. We’re really looking forward to welcoming customers to the store.”