Fashion brand George at Asda has opened a standalone store in Jersey.

The 6,000 sq ft pilot store, in partnership with SandpiperCI, opened its doors yesterday.

George International director Kevin Rusling said: “We’re thrilled to be opening our very first pilot franchise store in Jersey and are delighted with the response from Jersey shoppers today.

“Shoppers everywhere are looking for the highest quality at the most affordable prices and that’s exactly what the new George store will be offering. Sandpiper is one of the most respected franchise partners in the world, we wish them every success with George.”

Asda will be hoping the new store openings will be more successful than those it has opened previously - the grocer closed all 11 of its stores in 2008.