TV shopping channel boosted by Freeview trading
Turnover at TV home shopping service Ideal Shopping Direct was up 31 per cent to£79.2 million, with operating profits up 71 per cent to£7 million and profit before tax up 80 per cent to£7.4 million for the year to December 31 2005.

The company said that the strong turnover growth benefited from a full year of Freeview contributions and sales were up 15 per cent year on year on a like-for-like basis.

Ideal's Jewellery Vault channel contributed£1.5 million of sales after its launch in July 2005.

'These results reflect a year of healthy progress for Ideal Shopping Direct. Organic sales growth remained strong, despite a softening of the retail market generally and the well-documented growth in digital TV and in on-line retailing confirms our positioning in the most dynamic sectors of retailing,' said chairman Jim Hodkinson.

'The focus on all elements of our business performance remains at a very high level and these factors give the board every confidence that we will be able to make further good progress during 2006,' he added.