Ideal Shopping Direct has appointed Graham Cole as an independent non-executive on its board.

The TV and internet shopping channel business said Cole would join the board on July 1. Cole is a qualified accountant and specialises in advising growth for companies and has played a role in over 60 public floatations in the UK and Europe.

Ideal chairman Paul Wright said: “We are delighted that Graham is joining the board of Ideal Shopping Direct. With such a distinguished career in business, his advice will be invaluable in helping the company to fulfil its potential in the coming months and years.”

In the year to December 28 Ideal made a pre-tax loss of £4m and sales fell 2 per cent to £97.7m.