House of Fraser has revealed the first images of its 103,000 sq ft (9,570 sq m) Westfield London store, which is set to open by Christmas and is one of five anchors at the scheme.

The images have been unveiled days before the retailer opens its Belfast store, which it expects to become one of its top 10 best performing stores after its first year of trading.

The 200,000 sq ft (18,580 sq m) store, which opens on Thursday and anchors the Victoria Square scheme, is the retailer’s first new shop since it was taken private in a deal by Baugur-backed Highland Acquisitions in November 2006.

The store will contain more than 500 brands, including debut concessions from The White Company and Agent Provocateur, as well as the first Hamleys in Northern Ireland.