Department store chain House of Fraser unveils its new-look website.


The new site includes micro-site pages for some of its key brands, enabling shoppers to browse by brand as well as department. A House of Fraser spokesman said customers wanted the site to “provide more product information and allow them to filter by product attributes”.

House of Fraser has reported an 8% rise in sales for its second quarter, with a surge in sales from own-label collections.

House of Fraser