House of Fraser opens High Wycombe store

Following HoF's Belfast debut at the end of last week, High Wycombe shoppers will this Thursday be able to visit the retailer’s latest branch, a 140,000 sq ft (13,005 sq m), four-floor emporium.

Designed by London consultancy Kinnersley Kent Design, HoF's store represents a “halfway house” in respect of the makeover of the brand, which will be fully unveiled when the retailer's Bristol store opens in September, according to Kinnersley Kent Design director Mick Kent.

Among a number of innovations, HoF's new store will have a completely redesigned beauty, cosmetics and gift hall on the ground floor, while the menswear department on the first floor features a number of branded shopfits that have been created specifically for the location.

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