Morrisons has launched its Christmas TV advertising campaign featuring presenters Ant and Dec.

Morrisons Christmas ad

The duo are accompanied by a gingerbread man who sings to them about the array of food on offer at Morrisons this Christmas.

The ad, created by DLKW Lowe, is set to ‘Be Our Guest’ from Disney’s Beauty and the Beast.

Morrisons head of advertising Jen England said: “This advert is all about celebrating the very best bits of Christmas. Our food takes centre stage and shows how we can make Christmas not only magical but affordable for everyone.

“We’ve been working with Ant and Dec all year and who better to help us celebrate than the nation’s favourite duo. However, they are not the only stars in our advert and our M Kitchen chefs also make an appearance.”

She added: “They have been busy since last January developing and approving all our products to ensure that not only does our food taste great but it is great value too.”