Asda has put value at the centre of its Christmas advertising campaign as it bids to win shoppers from rivals.

Asda Christmas advert

The ads, which run under the strapline, ‘You’re better off at Asda’ highlight Asda’s Price Guarantee promotion which commits to be 10% cheaper than its rivals.

Asda said last week it had cut its Christmas marketing budget by 10% this year to invest in lowering prices. Asda has produced 20 iterations of the adverts.

Asda chief marketing officer Steve Smith said: “Our customers are the driving force behind this campaign and we know more than ever they need us to hold down the cost of Christmas and help make their lives easier.”