Retail Week took to Twitter to discover which retailers are the best at building relationships with customers on the social platform.

Below is a ranking of the top 50 most-followed retailers on Twitter, put together in association with BirdSong Analytics.

BirdSong created the list by looking at the 50 largest retailers by UK retail revenue.

Read the Retail Week social media guide to find out how retailers are maximising the potential of Twitter and posting the type of content customers want at the right time.

RetailerTwitter Followers
H&M5,399,510
Amazon1,148,825
Topshop1,119,307
Harrods471,808
Marks & Spencer404,558
Sainsbury’s352,791
River Island320,998
Asda315,074
Tesco292,790
Selfridges281,275
New Look252,478
House of Fraser226,441
John Lewis219,126
Game202,157
Next166,962
Aldi163,186
Morrisons133,922
Debenhams129,293
Argos126,506
Lidl121,758
Superdrug97,651
Topman96,538
Dorothy Perkins89,251
Primark88,516
Miss Selfridge86,251
Simply Be78,451
Very.co.uk78,065
JD Sports66,300
Currys65,430
Matalan50,890
The Co-operative Group49,699
The Carphone Warehouse45,019
Poundland41,545
Ocado39,918
Pets at Home38,696
Littlewoods37,837
Halfords35,165
B&M33,900
WHSmith30,331
Sports Direct29,906
Iceland28,702
TK Maxx28,306
Wilko25,996
Boots24,754
Homebase24,642
Wallis21,161
BHS20,617
Wickes18,274
Evans17,548
Dunelm16,930

Technology & Ecommerce conference

Retail Week’s annual Technology & Ecommerce conference brings together the best minds in IT, ecommerce, marketing and digital.

Guests will hear about social media innovations such as Net-a-Porter’s launch of the world’s first social shopping network, The NET SET, in a case study led by Sarah Watson, vice president of social commerce at The Net-a-Porter Group.

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