Retail Week took to Twitter to discover which retailers are the best at building relationships with customers on the social platform.
Below is a ranking of the top 50 most-followed retailers on Twitter, put together in association with BirdSong Analytics.
BirdSong created the list by looking at the 50 largest retailers by UK retail revenue.
Read the Retail Week social media guide to find out how retailers are maximising the potential of Twitter and posting the type of content customers want at the right time.
|Marks & Spencer||404,558|
|House of Fraser||226,441|
|The Co-operative Group||49,699|
|The Carphone Warehouse||45,019|
|Pets at Home||38,696|
Technology & Ecommerce conference
Retail Week’s annual Technology & Ecommerce conference brings together the best minds in IT, ecommerce, marketing and digital.
Guests will hear about social media innovations such as Net-a-Porter’s launch of the world’s first social shopping network, The NET SET, in a case study led by Sarah Watson, vice president of social commerce at The Net-a-Porter Group.
Plus, hear from 35+ expert speakers, including leaders from Ao.com, Coca Cola, House of Fraser, Dixons Carphone, Joules, Maplin, Moonpig.com, N Brown, Nissan, Sainsbury’s, Shop Direct, Walgreens Boots Alliance and more.
The event takes place on 15-16 September at 155 Bishopsgate, ETC Venues, London.
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